In Australia, we love our beer. Your typical Aussie weekend involves your average Aussie bloke standing around his “barbie”, with his “mates” drinking a “coldie” or two. If you haven’t heard any
of these terms, you haven’t been to Australia, met an Australian, or live in the North Pole!

The term “coldie” refers to a nice, cold beer (you of course are only human if are starting to drool!), but the question always remains, how to keep it cold. After years of carting around “eskies” full
of ice, some genius invented the stubby holder.

The simple act of wrapping a piece of rubber around a can or bottle, stitching up the side and keeping your beer cold has become an Australian icon, the stubby holder.

They started off simple, with just one or two colours of screen printing “Wazza’s 21st Birthday” perhaps emblazoned across the side, or ” I went to the big lobster” proudly standing next to of a sketch
of some weird looking bug thing that was supposed to be a crayfish. People still collected them, stole them and sometimes even paid for them, all over Australia.

Now with the invention of sublimation printing, the old boring stubby holder has chamged. You can now not only tell everyone you went to Wazza’s 21st, but you can proudly display a picture of Wazza holding up a big fish and a big grin, perhaps maybe a ghastly picture of Wazza throwing up at his last birthday, or just about anything or any colour you like.